Centar Psihologije
A comprehensive digital redesign for a private psychology practice, balancing clinical expertise, holistic approaches, and detailed client education.
Project Context & Goals
Centar Psihologije required a full redesign of their existing website, which had become outdated in design, structure, and content. The previous site no longer reflected the scope of the practice, contained obsolete information, and suffered from a non-functional contact form. The goal was to modernize the digital presence while preserving the client’s very specific vision, detailed informational approach, and holistic philosophy.
- Modernize the visual and technical foundation of the website
- Present all psychological and holistic treatments in a transparent and detailed way
- Support local SEO visibility for Zagreb-based searches
- Enable reliable appointment enquiries through a functional contact form
- Reflect the expanded practice, including the addition of a new clinical psychologist
Solution & Approach
How intentional decisions shaped the final product
Designing Within Strict Client Constraints
The client had a very clear and concrete vision of how the website should look and function. Design and content decisions were tightly guided by their requirements, leaving little room for reduction or simplification. The primary challenge was delivering a modern, professional interface while respecting the request for extensive textual content and highly detailed service descriptions.
- Design decisions aligned closely with explicit client instructions
- Minimal content reduction despite modern UX recommendations
- Focus on clarity and professionalism over visual minimalism
Service-Heavy Information Architecture
The website includes a large number of treatments, both psychological and holistic. Services are listed alphabetically and grouped according to client-defined categories rather than UX-driven prioritization. While not ideal from a conversion-focused standpoint, this approach ensures transparency and meets the client’s expectations of equal visibility for all treatments.
- Alphabetical listing of treatments
- Separate category for natural and holistic therapies
- Individual pages with in-depth explanations for each service
Clear Conversion Without Aggressive UX Patterns
Despite the extensive content, conversion paths remain clear. Appointment enquiries are consistently accessible through a sticky navigation call-to-action, while mobile users benefit from an always-visible bottom CTA on treatment pages. This ensures that users can initiate contact at any point without disrupting the informational flow.
- Sticky reservation CTA in the navigation
- Mobile-specific sticky call-to-action banner
- Contact form used as the primary booking mechanism
Modern Frontend Without CMS Limitations
The website was built without WordPress or page builders. A custom React frontend ensures better performance, long-term maintainability, and freedom from CMS constraints. The blog section is implemented using Astro, allowing content-driven pages to remain fast and SEO-friendly.
- React frontend built with Vite
- Astro-powered blog for performance and SEO
- No reliance on templates or page builders
Key Product Interfaces
Key screens and interactions that define the experience
Pricing & Service Transparency
A detailed pricing page clearly lists all services, durations, and costs. This transparency reduces uncertainty for potential clients and aligns with the practice’s professional and ethical standards.
Treatment Detail Pages
Each treatment has its own dedicated page with extensive explanations, methodologies, and expectations. While text-heavy, this approach supports informed decision-making and builds trust.
Gallery & Practice Environment
A rich gallery presents the physical space of the practice, reinforcing a sense of calm, safety, and professionalism before the first visit.
Contact & Reservation Flow
A fully functional contact form replaces the previously broken system, allowing clients to reliably enquire about appointments. Direct phone and email details remain visible throughout the site.
Outcomes
The redesigned Centar Psihologije website delivers a modern, reliable digital foundation for a growing private practice. While intentionally content-heavy due to client requirements, the site now presents up-to-date information, clear pricing, and dependable contact functionality. Built with a custom frontend stack, the platform supports long-term maintainability, local visibility, and future expansion of services and content.
Have a project in mind?
Let’s discuss your goals and explore the right solution together.
Book a free consultation