Case study / ZG MemoryCULTURE & INTERACTIVE EXPERIENCES

Zagreb
Memory

Zagreb’s districts through illustration, discovery, and a memory game.

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Zagreb
Memory desktop mockupZagreb
Memory mobile mockup
ProjectZG Memory
AreaCulture & lifestyle
ScopeFrontend · Interaction · Responsiveness
01 / CONTEXT

Discover Zagreb.Through play.

The goal was to bring Zagreb’s districts closer to younger audiences through a playful digital experience that complements the existing brand.

01Carry the existing visual identity forward
02Encourage discovery through play
03Ensure a simple mobile experience
02 / SOLUTION

A recognizable Zagreb.
An interactive experience.

The existing visual direction became a custom web application connecting illustration, content, and play.

Explore
Play
Discover
01
Memory game at the core

Matching pairs as the main way to explore.

02
A consistent visual direction

Colors, motifs, and illustrations shaped into one clear experience.

03
Cards that tell a story

Short descriptions add context to each district.

04
A tailored frontend

React and Vite for animation, interaction, and mobile display.

03 / PRODUCT IN PRACTICE

Details that make the difference.

From illustrated motifs to matching pairs — every view invites Zagreb discovery.

Every district has a story.
01 / EXPLORING THE DISTRICTS

Every district
has a story.

Illustrated motifs and short descriptions introduce the character of each part of the city.

Zagreb in your hand.

Zagreb in your hand.

Browsing and gameplay adapted for touch and smaller screens.

Discover. Remember. Match.

Discover. Remember. Match.

Simple rules and clear feedback guide the game.

04 / OUTCOME

A recognizable brand.
An experience that includes.

Zagreb’s districts

Illustrated motifs translated into a digital experience.Illustrated motifs translated into a
digital experience.

Learning through play

Exploring the city through matching pairs.

Mobile-first

A clear and simple experience on mobile.

Visual identity

Brand colors and motifs brought together in one experience.

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